After multiple attempts to work transparently and in good faith with Walmart Marketplace, we have officially decided to cut ties with their platform — permanently.
We opened five separate cases over the span of weeks, each time clearly explaining that our products are not tactical, not for assault rifles, and fully compliant with Walmart’s stated policies. We offered revisions. We asked for clarity. We pointed out the blatant double standard where Walmart continues to sell products explicitly labeled “tactical” — while ours, built for lawful bolt-action hunting rifles, were arbitrarily removed.
What we received in return?
Silence. Dismissals. Copy-paste responses.
Zero actionable feedback. Zero accountability.
KMRNL was born from service, sacrifice, and a commitment to building gear for responsible civilian marksmen and hunters. Our founder moved repeatedly during military deployments and built this company without the stability most take for granted. We know what hard work is. We believed companies like Walmart did too.
We were wrong.
Walmart no longer represents the values of small-town America. It doesn’t support small businesses — it stifles them. So from today forward:
KMRNL will no longer sell or support Walmart in any form.
We will continue to sell directly to our customers — Americans who value craftsmanship, integrity, and freedom.
We will buy local, shop local, and support companies that remember who they serve.
To our supporters, thank you for standing with us.
We don’t bend. We don’t water things down. We build for the long haul.
KMRNL is here to stay. Walmart just won’t be part of the journey.
—
Joe Flores
Owner, KMRNL LLC
info@kmrnl.com
www.kmrnl.com


Want to read the full case history?
We kept every message. Every ignored question. Every non-answer.
If you’re bored, you can read it all here (PDF link).
Trust me — it’s not worth your time. But it speaks volumes.
